Case Study

Baobab

name

Baobab

country

Pan Africa

sector

Financials

industry

Diversified Financial Services

Baobab has a track record of scaling greenfield lenders into profitable MSME-focused financial institutions with strong management teams, infrastructure and controls. As a result of this experience, the company is well positioned to expand into new markets, launch new products, and expand alternative distribution channels such as agent networks and mobile banking.

Through the support of Apis, Baobab’s management is upgrading the company’s technology infrastructure, bolstering management capacity, strengthening governance, developing a digital banking strategy (including the expansion of the product range and launch of alternative distribution channels), and expanding into new markets.